Marketing KPIs: 3 indicators to follow

Table of contents
  1. Measuring the engagement of your site
  2. Kpis to track your performance on social networks
  3. Kpis to track your email campaigns

KPIs is literally the acronym of Key Performance Indicator. It is used in digital marketing to measure the impact of campaigns and marketing actions. KPIs will help you to manage your actions and to measure their impact. Here are some indicators to follow in this article.

Measuring the engagement of your site

Measuring the KPIs of your website is an essential step in your digital strategy. It's recommended to track them regularly. Google Analytics is perfect for this. Among these performance indicators we find for example the number of visitors i.e. the number of sessions! This is the number of visitors to your website. Find out more about the kpis for call centers here. 

Moreover, this data must be compared with the previous years or months. This will allow you to analyze the evolution of your site's traffic. There is also the source of traffic which is essential to know where the people who visit your website come from (Google, social networks, referral sites).

Kpis to track your performance on social networks

There are also KPIs specific to social networks like the number of subscribers. With this indicator, it is for example interesting to compare the number of your followers with that of your competitors in the same sector. The reach is also a good KPI. The reach will determine the size of the potential audience of a given message. It is the maximum number of people your publication can reach. The impression will measure the number of views of a publication on your page, regardless of whether the user interacted with that publication or not.

Kpis to track your email campaigns

Again, it is very important to track the performance of each of your email campaigns. Statistics are often available from the dashboard of your emailing solution. The open rate will designate the proportion of emails that were actually opened by your recipients after a campaign was sent. The click rate is the percentage of opened emails whose recipients have clicked on the links at least once. This tells you whether the content is interesting enough to encourage your readers to visit your website.

On the same subject

What are the best sports betting sites ?
What are the best sports betting sites ?

What are the best sports betting sites ?

The world of sports betting offers a multitude of options, but the search for the best sites to...
What you need to know about mighty hot wilds
What you need to know about mighty hot wilds

What you need to know about mighty hot wilds

Mighty Hot Wilds is one of the most accessible video slots at online casinos, with no download...
What to know about the trans dating site nexdoor ?
What to know about the trans dating site nexdoor ?

What to know about the trans dating site nexdoor ?

It is a platform on which you can meet transgender people. They are people who by the means of...
What to do in order to succeed in bitcoin casino?
What to do in order to succeed in bitcoin casino?

What to do in order to succeed in bitcoin casino?

Bitcoin casino is one of the best ways to succeed in playing and having fun online. But, it is...
Best online gambling and how to be profitable
Best online gambling and how to be profitable

Best online gambling and how to be profitable

Online gambling has become a popular pastime, with millions of people worldwide participating in...
Why buying Google reviews can be beneficial:  3 key points
Why buying Google reviews can be beneficial: 3 key points

Why buying Google reviews can be beneficial: 3 key points

Google reviews play a vital role in establishing the reputation of any business in today's digital...
Anonymous offshore web hosting: what you need to know
Anonymous offshore web hosting: what you need to know

Anonymous offshore web hosting: what you need to know

A web host is an entity responsible for providing a website designed and maintained by a third...
What should I know about the Puy du Fou?
What should I know about the Puy du Fou?

What should I know about the Puy du Fou?

The Puy du Fou is one of the best parks in the world that welcomes thousands of tourists every year...
What you need to know about IVR software
What you need to know about IVR software

What you need to know about IVR software

Your customers should get the service they want when they first call your help desk. By connecting...
Why should you choose to use digital brochures?
Why should you choose to use digital brochures?

Why should you choose to use digital brochures?

You now live in an era where digital content is predominant. Traditional forms of advertising and...
Account receivable software for a business
Account receivable software for a business

Account receivable software for a business

In business, cash flow is king. That's why having a good account receivable system in place is so...
Why should I buy from online stores on Black Friday?
Why should I buy from online stores on Black Friday?

Why should I buy from online stores on Black Friday?

Black Friday is a special event during which many online stores offer fantastic opportunities to...
The benefits of using BrandCrowd to create your logo
The benefits of using BrandCrowd to create your logo

The benefits of using BrandCrowd to create your logo

For your organisation or business, you need a logo. It is something that allows you to identify...
The essentials to know about the Tongue Drum
The essentials to know about the Tongue Drum

The essentials to know about the Tongue Drum

Music plays an important role in our life thanks to the different rhythms of the instruments. When...
What are the recommended transsexual dating sites?
What are the recommended transsexual dating sites?

What are the recommended transsexual dating sites?

It is not difficult for young men to find a woman nowadays. They are very numerous and scattered...
What impact do travel influencers have on travel businesses?
What impact do travel influencers have on travel businesses?

What impact do travel influencers have on travel businesses?

Influencer marketing is now the most effective means adopted by companies offering services in the...
Visitax, the Big Unpacking
Visitax, the Big Unpacking

Visitax, the Big Unpacking

Many taxes exist in all countries around the world and they affect well-defined categories of...
Why choose Crunchbase?
Why choose Crunchbase?

Why choose Crunchbase?

Crunchbase is a platform that specialises in the business world. There are many reasons to use...
What is the true place of fashion in society?
What is the true place of fashion in society?

What is the true place of fashion in society?

Fashion is a means of expression that greatly influences society. It is no longer a matter of...
The advantages of second-hand trade
The advantages of second-hand trade

The advantages of second-hand trade

The closets of our homes are often full of unused objects. Sometimes we even find objects that we...
Pourquoi conseiller la pornographie aux adultes ?
Pourquoi conseiller la pornographie aux adultes ?

Pourquoi conseiller la pornographie aux adultes ?

Les films pornographiques sont les plus suivis dans le monde. Même si personne n'en parle souvent,...
How to install a large terrace ?
How to install a large terrace ?

How to install a large terrace ?

Would you like to have breakfast on your deck while looking out at nature? If so, you should...
How can a lost cat find its way back?
How can a lost cat find its way back?

How can a lost cat find its way back?

Most cats are known to be independent and can find their way home if they get lost. So, in order...
What technique should be used to change a sink tap?
What technique should be used to change a sink tap?

What technique should be used to change a sink tap?

The first thing you would think of doing is calling in a plumber for a sink replacement job. But...
What are the steps to follow before starting to build your home
What are the steps to follow before starting to build your home

What are the steps to follow before starting to build your home

Building a house is a project that requires not only internal work but also a lot of investment...